PRompt
“Think, don't rush — ask.”
Far more than an interface, PRompt is PRactice's strategy kitchen — a model being developed to serve brands that want to turn institutional memory into action.
A digital twin that redesigns the first contact between a brand and an agency. In place of static forms, it opens a conversational layer that invites thinking, drawing on an approved knowledge base, and turning a raw request into a strategically matured brief before it reaches the team. Runs across three workflows: talent intake, new-business inquiry and media request.
Talent Intake
Turns the application from a mechanical form into a short introduction that listens to the candidate's perspective.
- 01Listens to the candidate's perspective and area of interest.
- 02Reads open roles, matches a fit, or adds the candidate to the talent pool.
- 03Maps the answer to the perspective descriptors on the Talent page.
- 04Hands off to the people team; the candidate receives a summary by email.
It never closes the door — when a fitting role opens, the candidate is reconsidered.
New Business
Asks the right question from the right place — frames the brief in the first minute; redirects gracefully when it isn't a fit.
- 01Asks for brand, sector, problem type and urgency.
- 02Names out-of-scope work clearly and points to the right network partner.
- 03For qualified briefs, drafts a short summary and surfaces similar work from Projects.
- 04Hands off to the business development team; an email opens with KVKK consent and a calendar invite.
It doesn't take every job — when it isn't a fit, it recommends a network partner, not a competitor.
Media Relations
Never keeps journalists waiting; prioritizes by deadline and connects them to the right spokesperson with the right context.
- 01Asks for outlet, reporter, topic and deadline.
- 02Identifies the relevant client or brand; sets context using publicly available information.
- 03Never auto-accepts embargo or off-record requests — escalates to a human.
- 04Routes the request to the right spokesperson — the client team or the PRactice media desk.
Never speaks on a client's behalf; prioritizes requests by deadline and pings the team in real time.
What Makes It Unique
A manifesto product
Not an assistant but a carrier of PRactice's perspective — never oversells, never overreaches, knows its limits.
Human handoff protocols
When unsure, it politely defers to the expert team; every request is routed by name and with context.
Hallucination-resistant ground
Fed only by an approved, vector-based knowledge base; crisis signals are diverted to a separate priority stream.
Two-layer language architecture
Turkish and English on fully separated layers; every conversation becomes insight, recurring questions become briefs.
